Costa Navarino event in Copenhagen

Brief

Costa Navarino commissioned Atlantic Link to introduce Costa Navarino as a luxury travel destination in Greece to golf operators and media from Denmark and Southern of Sweden on the occasion of the new direct flights from Copenhagen to Kalamata.

Strategy

During an after-work event in Copenhagen Valia Vanezi, Senior Communications Manager, Costa Navarino gave an in-depth presentation of Costa Navarino, Pavlos Mourmas from the Greek National Tourism Organization, presented Greece as a 365 days destination and Peter Nyborg introduced updates from Aegean Airlines to travel trade and media.

Results

  • Costa Navarino met with 60+ travel trade and media from Denmark and Southern Sweden
  • Educated key golf operators and media on the Costa Navarino product
  • Increased awareness of the new route opening to Kalamata

Pictures