Jet Airways blogger campaign “Bestjobers”

Case study GroupExpression for Jet Airways in collaboration with Best Jobers | Travel Lifestyle Network

Brief

Jet Airways (the first private Indian airline) commissioned TLN-member GroupExpression to organize a blog trip with influential French bloggers to Nepal. Goal was to generate major coverage across social media and an online publication with a large audience.

Strategy

GroupExpression approached Élisa and Maxime of Bestjobersblog to collaborate. The French travel blog has 10.000 unique visitors per month but moreover 100.000+ followers across several social media platforms: Instagram, Facebook and Twitter. The influencers have a loyal audience and maintain their own style, making them the perfect fit to promote the product of Jet Airways for this campaign. From November 13 – December 2016 Élisa and Maxime participated in the blog trip to Nepal.

Results

Visability for Jet Airways

 

MEDIA

AUDIENCE

PUBLICATIONS

LIKES

COMMENTS

EAV*

Instagram @elisaparkranger

72.500 followers

4 posts

6.393

109

€34.800,-

Facebook @Bestjobers

27.078  followers

4 posts

1.326

206

€4.500,-

Twitter @Bestjobers

4.288 followers

4 posts

123

21

€270,-

Blog bestjobersblog.com

10.000 UV/month

2 posts

n/a

n/a

€350,-

 

Total social media engagement: 8.187 interactions
Estimated audience: 435.464 followers
Equivalent advertising value: €39.930,-

 

*Calculation of the equivalent advertising value is based on global audience, engagement rate for this social media, cost per view.

Links

Pictures