Rocky Mountain International Sales mission 2018

Atlantic Link | Rocky Mountain International

Brief

Atlantic Link was commissioned to organize a sales mission for Rocky Mountain International to Scandinavia. ‘The Real America’ met the Scandinavian travel trade in Denmark and Southern Sweden during a two-day sales mission to generate business opportunities for Rocky Mountain International.

Strategy

The sales mission was kicked off with a lunch meeting in Copenhagen where the delegates from Montana, North Dakota, South Dakota and Wyoming presented The Real America to executives representing the largest tour operators and travel agencies in Copenhagen. The sales mission continued with an evening workshop for the Danish and Swedish travel trade, where the delegation met with 30+ travel agents at Hotel Axel Guldsmeden in the heart of Copenhagen. Final stop on the sales mission was Southern Sweden, where the delegation held in-house agent trainings in Malmoe and Osby.

Results

  • The Rocky Mountain International delegation met with 50+ travel trade and media from Denmark and Sweden
  • Rocky Mountain International increased product placement in key tour operator programs

Pictures