USA Travel show – Discover America Denmark

Brief

On behalf of Discover America Denmark, Atlantic Link arranged all aspects of the annual USA Travel
Show, the largest B2B workshop in Scandinavia with focus on USA destinations and products, which
took place on March 5th, 2018.

Strategy

At USA Travel Show exhibitors from every corner of the U.S. present their destinations, hotels, and
services to the Scandinavian travel trade and media during a B2B workshop.
This year’s workshop was the seventh edition and welcomed 57 exhibitors from almost every corner
of the U.S., with 69 representatives from state and city tourism offices, airlines, car rentals, hotel
products and many more. Brand USA was represented by Chris Ellis, Senior Director, Global Trade
Development and it was also a great honor to welcome the newly appointed American Ambassador
to the Kingdom to Denmark, Ms. Carla Sands, who stressed the importance of strong tourism ties
between Scandinavia and the U.S. and her future engagement within tourism.

Results

During the B2B workshop and pre-booked appointments U.S. exhibitors met with 250+ travel trade
and media from Scandinavia to conduct future travel business to the USA.

Links

Pictures