Vienna Secrets-Event in Frankfurt

Vienna Secrets-Event in Frankfurt by KPRN | Travel Lifestyle Network

Brief

Tourism Communications Agency KPRN was commissioned by the Vienna Tourist Board to invite media and trade partners fo an interactive street campaign to promote the city destination for 2017.

Strategy

KPRN organized the invitation process for an interactive street event for travel and media experts. Representatives of travel agencies, travel businesses and airlines were part of a play with professional actors in Frankfurt (Germany). They helped to solve the mystery surrounding the mysterious book “Vienna Secrets”. In small groups they collected information and learned about Vienna’s tourist highlights from unusual perspectives: amongst other things a 3D experience using Virtual Reality glasses. In a subsequent get-together a winner was picked who won a flight to Vienna in 2017 for a ball weekend.

Results

More than 40 experts from travel agencies, travel businesses and airlines took part in the event.

Pictures