Travel Lifestyle Network expands in Africa
October 2016, Cape Town – The Travel Lifestyle Network (TLN) agency collective has announced that Nigeria-based public relations agency TOPCOMM PR Concept & Events has been invited to join as an associate member, becoming the second agency on the continent to receive this recognition. Earlier in 2016, Public Relations and integrated marketing agency Irvine Bartlett was the first African agency to be invited to join TLN.
The inclusion of TOPCOMM in Nigeria further bolsters the strong regional presence commanded by Irvine Bartlett within the specialist tourism and lifestyle public relations environment. Continental heavyweights South Africa and Nigeria commandeer the southern and western markets respectively, and agency presence in both countries provides excellent representation opportunities.
Temi-Tope Ogbeni-Awe of TOPCOMM: “African agencies are best-placed to provide authentic messaging for clients in the region, and we are ecstatic to join the ranks of Irvine Bartlett in the TLN community. This international collaboration will enable us to build on our already successful reputation for the benefit of our clients.”
“This is simply great news for clients” says Rachel Irvine, CEO of South African based Irvine Bartlett. “It means we’re better equipped to deliver on Pan-African requirements and we look forward to working with our Nigerian counterparts.”
The Travel Lifestyle Network of independent and owner-managed agencies ensures the delivery of world-class brand messaging to diverse markets. With TOPCOMM’s addition, more than 24 member agencies world-wide are able to share knowledge, experience and contacts. TLN member agencies boast specialist teams and expertise in a range of industries spanning hospitality, travel organisations and airlines as well as lifestyle consumer brands, fashion, cosmetics and luxury goods.
TLN chairperson Hanna Kleber is buoyant about the network’s latest addition: “International reach is essential, and having our footprint across the African continent provides regional and global opportunities for the network’s diverse client base. We welcome TOPCOMM to the network as we continue to execute our growth strategy across the continent.”
Topcomm, established in the year 2000, is a niche Public Relations and Events Management Company that has evolved into one of the leading agencies in Nigeria and by extension West Africa, providing premium, integrated marketing communications & events management solutions to businesses. Topcomm’s clients include South African Airways, Delta Air Lines, Kerzner International, HRG and World ‘N Traveland.
For more information, visit www.topcommng.com
About Irvine Bartlett
Irvine Bartlett is a savvy and creative thought-driven PR agency delivering high-impact Public Relations to leading brands across South Africa. The established team of communications professionals has substantial experience across all media disciplines. As a proactive PR agency, Irvine Bartlett creates the narrative and the showcase to position brands effectively with media professionals and in the social media space. Irvine Bartlett’s clients include Protea Hotels (a member of Marriott International), Cape Town Tourism, Google Africa and Thebe Tourism Group.
For more information, visit www.irvinebartlett.co.za
Travel Lifestyle Network (TLN), is a global association of owner-managed marketing and communications agencies that specialise in tourism and lifestyle industries. TLN operates across major European Markets like Germany, France, Italy, Netherlands, Switzerland, and Luxembourg, and has a strong presence in Asia, Australia and the Americas.