GHC Asia in charge of PR for Asia’s biggest luxury travel show ILTM
This week Shanghai formed the stage of Asia’s biggest show for luxury travel – ILTM. Exhibitors from over 20 countries – ranging from luxury travel specialists to exclusive destinations – and a plethora of international media were welcomed during this 11th edition. Travel Lifestyle Network’s member agency for China GHC Asia was in charge of PR for the event.
With #KeepTheWorldMoving brands, destinations, news and awards were shared across social networks and Press Roundtables enabled the attending VIP media to get first-hand information. During 4 days over 22.000 appointments took place, making the ILTM a great business opportunity in this important segment in the travel industry that continues to grow. The ILTM provides a platform for buyers to do business and build relationships.
ILTM in numbers
- 22.000 business meetings
- Buyers from 26 Asia Pacific countries
- 500 luxury travel brands
- 180 high quality international media
Attending press are world renowned media of the highest standards. As Asia in-market partner of organiser Reed Travel Exhibitions, GHC Asia was in control of media invitations and registrations in addition to arranging media partners and handling the media centre.
GHC Asia is a specialist agency that focus’ on the 3 C’s for luxury brands: Create – Communicate – Connect. GHC Asia has developped a wealth of experience and relations over the years, making them the right fit for PR & Marketing Communications in the fields of luxury & lifestyle in the Asia Pacific region.