‘Spotern’ – find what you love from TV series and movies in real life
TREND – With the seventh season of ‘Game of Thrones’ airing at the moment, ‘Winter is finally here’. Millions of fans from all over the world are following every snippet of information on the hugely popular series, including the real life versions of the beautiful destinations that portray the world of ‘Westeros’. (Northern) Ireland, Iceland and Croatia are destinations that benefit from the popularity of the series and so do various travel brands. South Africa TLN-member Irvine Partners represents client Airbnb in its market and inspired local media with accommodations in a variety of destinations portrayed in the series in one of its latest press releases.
The real life versions of ‘King’s Landing’ (Dubrovnik, Croatia), ‘The North’ (Ireland) and ‘Casterly Rock’ (Girona, Spain) have increased in popularity due to the series. Niall Gibbons, CEO of Tourism Ireland, comments: “Screen tourism is a growing trend and has the potential to create stand for Northern Ireland in the international marketplace as evidenced by ‘Game of Thrones’. From January-September 2016 Tourism Ireland saw a growth of 8% in overseas visitors to Northern Ireland.” Tourism Ireland is represented in Great Britain by TLN-member The PC Agency. Previously tourism to New Zealand benefited from its role as ‘Middle Earth’ in the ‘Lord of the Rings’ trilogy.
Just like with ‘Game of Thrones’, viewers want to see or have things they have seen in popular series and movie classics alike. The urban district of Notting Hill in London for example has been a popular place to visit since the premier of the identically named film with Julia Roberts & Hugh Grant in 1999. And TV-series ‘Sex and the City’ has inspired women all over the world save up for shoes by Manolo Blahnik and Jimmy Choo.
The influence of TV series and films has and will continue to inspire people to visit locations and buy products. Spotern saw an opportunity here and initiated its platform on which people can spot objects from series, movies and music videos. Recently the website has launched a new feature that also allows visitors to spot places. Spotern currently has 150.000 partnerships and allows visitors to book their accommodation, restaurants or activities based upon what they saw in a video.
Ranging from the Timberline Lodge at Mount Hood (Oregon, USA) from the movie ‘The Shining’ (1980) to a Red Plain Shirt worn by Penny (Kaley Cuoco) in the S10E20 of ‘The Big Bang Theory’, visitors can spot all sorts of items and locations using Spotern.
Header photo: website of Croatia Tourism Board