Digital strategy : Influencers Boost Your Notoriety
DIGITAL STRATEGY : INFLUENCERS BOOST YOUR NOTORIETY
Catalonian Pyrénées appointed GroupExpression to boost their summer season with influencers
From May, it became clear that the priority of the French Government would be to revive and favor domestic tourism in order to guarantee an economic recovery for French tourism professionals and to control, or contain as much as possible the pandemic.
In this context, the French regions immediately identified a new challenge - that of fighting between neighbors and nevertheless friends, and saw close competition. But many of them preferred to see it as a new opportunity: that of converting the 20% of French people who choose each year to explore our neighbors rather than French territory. With this in mind, the Pyrénées Orientales region (ADT) has entrusted GroupExpression, our partner on the French market, with the delicate task of selecting the influencers who could address this new target of customers who are not yet aware of the wealth of the tourist offer of a region located between sea and mountains.
The mission offered to these influencers: to create immersive and inspiring content and to promote the diversity of the region's tourism offer to a new community while ensuring that loyal visitors recognize their favorite vacation spot.
To attract a younger clientele, as a couple or with friends, with cravings for blue, an infinite horizon and exotic gourmet breaks, GroupExpression suggested to Qorz - (nearly 600,000 followers on instagram) to take up the challenge of " tell ”the Catalan coast of France in video. Challenge met with breathtaking images that convey all the poetry of the coast, the variety of its beaches, the architecture of the different resorts, and its wild trails. Watch video below. To unveil the best stages hidden in the mountains of the Eastern Pyrenees, GroupExpression invited the family of the blog Love, Live, Travel (more than 3500 followers on Instagram and a blog very popular with young couples with or without children) to get started. at the Green light. AnneSo, Arno and little Valentin walked the mountains for several days. On the program: walking, a ride in the little yellow train, a few gourmet and well-being breaks and charming addresses. Stories on their Instagram account.
Quorz has published 6 posts and 3 stories on Instagram and generated more than 52K likes, shares or retweets. We can value the total audience of his posts to more than 345,5K Love Live Travel has produced about 22 posts and 63 stories and generated more than 15K reactions. We can value their audience to nearly 290K people who saw their content developped on behalf of ADT