Outdoor ad campaign for Slovenia Tourist Board in Holland
OUTDOOR AD CAMPAIGN FOR SLOVENIA TOURIST BOARD IN HOLLAND
Green images along motorways and billboards in selected cities
Baltus Communications - TLN Benelux member - has coordinated an outdoor advertising campaign in Holland for their client the Slovenia tourist board. The two week long campaign included some 100 billboards in densely populated cities such as Amsterdam, Rotterdam, The Hague and Maastricht and over 20 billboards along busy stretches of motorways in Holland, thus reaching millions and millions of consumers in a fortnight. The campaign was launched in conjunction with Dutch outdoor advertising agency Hillenaar Outdoor.
Says Agnes van Duffelen of Baltus Communications:'Because Croatia at the moment is a no-go for Dutch tourists, we deemed the timing ideal to carry out this campaign for our client. Lots of Dutch travel via Slovenia to Croatia so we wanted to use this opportunity to point out that Slovenia is an excellent alternative. As of 4 July the Dutch are allowed to holiday again in Slovenia. The images selected point out various attractions of Slovenia with an emphasis on the green environment, the quietness, camping and activity holidays.