Australian travellers remain optimistic with many still planning holidays for 2020
The COVID pandemic has undoubtedly impacted the global travel and tourism industry like no issue before it. Australians are explorers by nature, and the Anne Wild & Associates (AWA) survey results demonstrate that their intrinsic sense of wanderlust has neither waivered nor diminished, despite the pandemic.
AWA surveyed over 350 Australian residents ranging from 18 to 65+ years about their travel decisions pre and post COVID. Survey questions focused on favoured destinations when travelling resumes, expected length of trips, travel experiences most likely to be sought, and key factors that would influence future bookings.
Key findings include:
Australians remain optimistic and still plan to take trips in 2020 · 69% of respondents hope to travel within the first six months of restrictions being lifted.
Travellers still have their sights set on long haul destinations · While many Australians will travel domestically while international travel restrictions remain, Europe was cited as the most popular post-COVID international holiday destination for respondents (58%), with Oceania ranking a close second (53%), and Asia rounding out the top three (36%).
Health and safety protocols are a priority among travellers · 50% of respondents cited the number of COVID cases as a key consideration influencing future destination choices, while a similar number said the health and safety protocols of the operator or accommodation provider would influence booking decisions.
Cruising continues to make waves · Post-COVID more than a quarter (27%) said they would either definitely or may consider* taking a cruise.
Top experiences being sought · Tropical experiences rated as the highest holiday choice, while 41% said a luxury stay would be sought after the pandemic. 36% will seek family friendly and/or multi-destination experiences, with others seek something more active such as a walking/hiking (24%), or a snow sports holiday (23%).
How will Australians book travel? · Pre-COVID most respondents (61%) said they usually booked travel independently but 81% said they would or may consider* booking a resort package holiday after the pandemic, and 57% said they would or may consider* booking a group package holiday.
Other key influencers on booking decisions · In addition to health and safety factors, 67% of respondents cited cancellation policies to be a major influencer on future booking decisions. Travel insurance coverage also ranked highly (49%), as well as discounts (43%) and package deals (33%) on offer.