French are always willing to travel : 5 main trends to keep in mind
According to the survey carried out by GroupExpression with a panel of 560 travelers from March 27 to April 3, the desire for travel by the French is indeed real despite the confinement.
When would they leave? 48% plan to leave this summer and 21% state that they will leave as soon as the containment is lifted if the health authorities allow it. 10% could leave as early as October. Only 5% imagine their next trip in 2021.
What would they want? 62% of those questioned are in search of the sun, 52% seek a change of scenery, 49% of exceptional landscapes, 35% want culture and beautiful monuments and 33% just need the sea.
Under what conditions? The majority of travelers surveyed feel ready to leave soon enough, but not under any conditions. 30% of them want a guarantee of health security, 21% of "safe" transport and 20% could be seduced by promotional offers and prices. Note that 13% of respondents will leave no matter what because it will be "vital".
How would they book? Professionals may have a role to play in the development of their BtoC offer. Nearly 60% of those polled plan to book their next stay directly on the commercial websites of airlines, cruise lines, hotels, clubs, etc. In addition, 26% of French people say they will trust tour operators (14%) and travel agencies (12%) for their next reservation. The temptation of CtoC is also quite strong since 11% of those questioned will favor good deals between individuals.
And while waiting for the recovery? The French dream of their future trips during this period of confinement. 60% currently like to think about vacations and 52% confirm that they are sensitive to vacation-related messages. Particularly, 25-45 year olds tend to leave as soon as possible.