MRS Hotels was launching its second hotel in Bikaner
The hotel was the erstwhile residence of the last Maharaja of Bikaner, which was being transformed into a design boutique hotel
Bikaner is often overlooked by more popular destinations in the state
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In order to attract travellers to Narendra Bhawan, it was important to place Bikaner on the map of desired escapes in India
We underscored the soul of Narendra Bhawan and Bikaner, by showcasing unique, curated experiences
The introductory narrative for Narendra Bhawan Bikaner was built on experiences and explorations developed based on vignettes from the life of Maharaja Narendra Singh Ji
Destination specific experiences and explorations were publicized to showcase the history of Bikaner in the launch phase
Series of culinary experiences inspired by the Maharaja’s life called Meditations on the Philosophy of Food engaged media and influencers during the off-season
Results
1,139 exposures across print, online and social media with a total reach of 34.5mn and ad value of INR 2.22 cr including covers across three leading titles
50% of booking queries generated through media reviews and endorsements in the first year of launch
The hotel was featured in CNT’s coveted Hot List 2017
