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Case Study: Grand Opening of Casa Peru for the Pyeongchang 2018 Winter Olympics Season

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Year
2018
Type
PR & Events
Agency
GEOCM
Client
PromPeru
Market
South Korea

Objective

The promotion house of Peru called “Casa Peru” was opened at Malnanumteo Park in Gangneung in February, 2018 for the Pyeongchang 2018 Winter Olympics season.

Actions

As a global project, it was the first promotion house built abroad, suggesting an epitome for the next promotion house planned in the United States and Russia. The house featured traditional Peruvian textiles, handmade goods, superfoods, and photography exhibition.

In addition, GEOCM created and published social media contents about Casa Peru for Peru Tourism Board Facebook page, Visit Peru and Commercial Office of Peru in Korea Facebook page, OCEX. Social media contents went viral by co-working with influential Facebook pages.

Results

The Grand Opening of Casa Peru dragged the attention of the major media and influencers. The news was broadcasted and over 40 articles were released including featured stories on MBC and Dong-A Ilbo. Overall, more than 3,500 visitors visited Casa Peru during 18 days of the promo