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Case Study: Vienna Summer Night Concert in Seoul

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Year
2017
Type
PR & Events
Agency
GEOCM
Client
Vienna Tourism Board
Market
South Korea

Objective

The first public broadcast of Vienna Philarmonic Orchestra’s Summer Night Concert in Asia was held on the 26th of May, 2017 at Nanji Hangang Park in Seoul.

Actions

Held a Vienna Philarmonic Orchestra’s Summer Night Concert at Nanji Hangang Park in Seoul.

To effectively communicate about the concert with target audiences in Korea through Key media and create a positive story about Vienna through the press release, feature articles, and interviews.

Results

This open-air event had been favorably received from various media including key general dailies, lifestyle magazines, and online media.
A total of 6,000 participants attended the event, which was composed of influencers, key opinion leaders, journalists, and the public.
As a result, a total of 82 coverage has been generated and valued at EUR 137,085.