The first public broadcast of Vienna Philarmonic Orchestra’s Summer Night Concert in Asia was held on the 26th of May, 2017 at Nanji Hangang Park in Seoul.
Held a Vienna Philarmonic Orchestra’s Summer Night Concert at Nanji Hangang Park in Seoul.
To effectively communicate about the concert with target audiences in Korea through Key media and create a positive story about Vienna through the press release, feature articles, and interviews.
This open-air event had been favorably received from various media including key general dailies, lifestyle magazines, and online media.
A total of 6,000 participants attended the event, which was composed of influencers, key opinion leaders, journalists, and the public.
As a result, a total of 82 coverage has been generated and valued at EUR 137,085.