Anne Wild & Associates (AWA) is a successful Australian-owned public relations consultancy with a raft of memorable campaigns under its belt, and a loyal stable of high-profile clients.

Travel & Lifestyle PR has been part of AWA’s service offering since inception – it’s part of our DNA. Our Sydney-based Travel & Lifestyle Division has represented an enviable portfolio of local and international organisations across Australia and New Zealand, spanning destinations, hotels and resorts, cruise lines, tour operators, F&B outlets, health and wellness retreats, tour operators, travel advisory groups, attractions, luxury products and global lifestyle brands.

AWA delivers innovative, creative, and impactful solutions that generate real cut-through in highly competitive markets and translate into valuable referrals, bookings and measurable sales.

We have helped champion our travel clients’ success stories during times of strong economic growth, consumer confidence and increasing international exploration. Equally, we have stood shoulder-to-shoulder with them during times of crisis such as the global financial crisis, SARS, increasing terrorism and COVID.

Our expertise and credentials include media relations, media familiarisations, media monitoring and competitor analysis, research and strategic planning, social media strategy and content planning, event management, sponsorships and partnerships, government relations, copywriting, and crisis communications.

AWA is a member of the Communication and Public Relations Australia (CPRA) as well as the Australian Society of Travel Writers.