Members of the TLN Network, including Zapwater Communications (USA), GroupExpression (France), The PC Agency (UK) and GHC Asia (China/Hong Kong/Singapore), promoted De L’Europe Amsterdam’s extravagant $1.25M hotel package. De L’Europe Amsterdam, member of Leading Hotels of The World, has been the authentic luxury destination for seasoned travelers and locals alike, ever since 1896. The Amsterdam landmark hotel boasts 111 beautifully appointed guest rooms, including 63 suites and a peerl
The ideation for this project focused on leveraging the global expertise and networks of the TLN agencies to create a tailored and culturally relevant promotional strategy for De L’Europe Amsterdam’s $1.25 million hotel package. The aim was to maximize visibility and engagement across diverse international markets by crafting unique narratives and media pitches that highlighted the hotel’s luxurious offerings and storied history.
PRESS MATERIALS
Zapwater, GroupExpression, The PC Agency, and GHC Asia localized the press materials for each market, including translating press releases and refining media materials.
GLOBAL MEDIA PITCHING
All four global agencies developed custom media pitches and story angles for print, digital, and broadcast media outlets to promote the $1.25 million package on behalf of the property.
EXECUTIVE VISIBILITY
The agencies provided journalists with background information and arranged interviews with the hotel’s Managing Director, highlighting De L’Europe Amsterdam’s history and future vision in celebration of the $1.25 million package.
Significant Global Media Coverage:
