The Kleber Group was approached by Air New Zealand for the launch of its safety video, “World’s Coolest Safety Video.” Social media and PR were leveraged to maximize video views and extend the campaign’s reach.
The idea behind this project was focused on using a high-impact social media and PR strategy to amplify the reach and visibility of Air New Zealand’s “World’s Coolest Safety Video.” By leveraging engaging content and targeted media placements, the campaign aimed to maximize video views and enhance awareness of both Air New Zealand and its environmental initiatives.
Alongside its global release on YouTube with subtitles in different languages and across all available social media channels, Air New Zealand released the “World’s Coolest Safety Video” with German subtitles on its German Facebook page. Before and after the release, additional content, including behind-the-scenes videos, was used as teaser and follow-up content to further increase the campaign’s reach. A PR communications plan was implemented to place the video in consumer media, as well as airline and travel media. The key objectives for the campaign were:
The objectives were more than achieved through:
