Bahrain, Indonesia, Kuwait, Qatar, Saudi Arabia, United Arab Emirates
Objective
Increase awareness of Avani Hotels & Resorts among key target groups including lifestyle & travel media, travel bloggers and social media influencers.
Increase guest numbers from GCC source market to key Avani destinations.
Invite top influential journalists and travel bloggers to visit the various Avani properties to gain maximum print and social media exposure.
To organize at least one group press trips to top Avani properties
Actions
Secured high profile editorial and speaker opportunities to strategically communicate the brand’s key messages in the GCC.
Group & individual press trips from the GCC were arranged to some of the Avani properties with the some of the most influential publications and travel bloggers.
Organized media meeting and interviews for top management of Avani Hotels & Resorts
Ongoing story placement in key English & Arabic lifestyle and travel titles.
Results
Advertising Value for the period April – November 2018: $1,726,081
PR value of $5,178,242 for the above period.
Over 10 press trips have been arranged for the above period.
Over 200 articles published during the period of April – November 2018 as a direct result of PR activity work with an average article length of 3 pages.
