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Case Study: AVANI Hotels PR Campaign

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PR & Events
Avani Hotels & Resorts
Bahrain, Indonesia, Kuwait, Qatar, Saudi Arabia, United Arab Emirates


  • Increase awareness of Avani Hotels & Resorts among key target groups including lifestyle & travel media, travel bloggers and social media influencers.
  • Increase guest numbers from GCC source market to key Avani destinations.
  • Invite top influential journalists and travel bloggers to visit the various Avani properties to gain maximum print and social media exposure.
  • To organize at least one group press trips to top Avani properties


  • Secured high profile editorial and speaker opportunities to strategically communicate the brand’s key messages in the GCC.
  • Group & individual press trips from the GCC were arranged to some of the Avani properties with the some of the most influential publications and travel bloggers.
  • Organized media meeting and interviews for top management of Avani Hotels & Resorts
  • Ongoing story placement in key English & Arabic lifestyle and travel titles.


  • Advertising Value for the period April – November 2018: $1,726,081
  • PR value of $5,178,242 for the above period.
  • Over 10 press trips have been arranged for the above period.
  • Over 200 articles published during the period of April – November 2018 as a direct result of PR activity work with an average article length of 3 pages.