AVANI Hotels PR Campaign

AGENCIES:

AllDetails

01. ENQUIRY

AllDetails was approached to execute a strategic campaign to increase awareness of Avani Hotels & Resorts among key target groups, including lifestyle and travel media, travel bloggers, and social media influencers. The objectives were to boost guest numbers from the GCC source market to key Avani destinations and invite top influential journalists and travel bloggers to visit various Avani properties to gain maximum print and social media exposure. The plan also included organizing at least one group press trip to top Avani properties.

02. IDEATION

The ideation of the project to promote Avani Hotels & Resorts was rooted in the desire to expand the brand’s reach and influence within key target groups. Recognizing the potential of lifestyle and travel media, along with the growing power of travel bloggers and social media influencers, the project aimed to increase awareness and attract more guests from the GCC market.

03. EXECUTION

Secured high-profile editorial and speaker opportunities to strategically communicate the brand’s key messages in the GCC.
Arranged group and individual press trips from the GCC to some of the Avani properties with the most influential publications and travel bloggers.
Organized media meetings and interviews for top management of Avani Hotels & Resorts.
Ongoing story placement in key English and Arabic lifestyle and travel publications.

04. RESULTS

The campaign executed by AllDetails to boost Avani Hotels & Resorts’ presence in the GCC market yielded remarkable results, reflecting the effectiveness of its strategic PR and media initiatives.

Advertising value for the period April to November 2018: $1,726,081.
PR value of $5,178,242 for the above period.
Over 10 press trips arranged for the above period.
Over 200 articles published during the period of April to November 2018 as a direct result of PR activities, with an average article length of 3 pages.