AllDetails was approached to execute a strategic campaign to increase awareness of Avani Hotels & Resorts among key target groups, including lifestyle and travel media, travel bloggers, and social media influencers. The objectives were to boost guest numbers from the GCC source market to key Avani destinations and invite top influential journalists and travel bloggers to visit various Avani properties to gain maximum print and social media exposure. The plan also included organizing at least one group press trip to top Avani properties.
The ideation of the project to promote Avani Hotels & Resorts was rooted in the desire to expand the brand’s reach and influence within key target groups. Recognizing the potential of lifestyle and travel media, along with the growing power of travel bloggers and social media influencers, the project aimed to increase awareness and attract more guests from the GCC market.
The campaign executed by AllDetails to boost Avani Hotels & Resorts’ presence in the GCC market yielded remarkable results, reflecting the effectiveness of its strategic PR and media initiatives.