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Case Study: Boosting the Mandarin Oriental Hotel Group’s Profile in the Middle East

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PR & Events
The Mandarin Oriental Hotel Group
Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates


  • Increase awareness of the group’s Michelin starred outlets and world class dining.
  • Increase awareness of Mandarin Oriental Hotel Group among key target groups including luxury lifestyle & luxury travel media, bloggers and influencers.
  • Increase guest numbers from GCC source market to key Mandarin destinations.
  • Invite influential journalists and bloggers to visit the various Mandarin Oriental Hotel Group properties to gain maximum print and social media exposure.


  • Secured high profile editorial and speaker opportunities to strategically communicate the brand’s key messages in the GCC.
  • Group & individual press trips from the GCC were arranged to some of the Mandarin Hotels with the some of the most influential publications.
  • Organized annual Mandarin Oriental PR roadshow in the GCC, culminating with media lunch event in Dubai.
  • Ongoing story placement in key English & Arabic lifestyle and travel titles.


  • Advertising Value for the period September 2015 – September 2018: $8,017,660.
  • PR value of $24,052,981 for the above period.
  • Over 50 press trips have been arranged for the above period.
  • Over 1500 articles published during the period of September 2015 – September 2018 as a direct result of PR activity work with an average article length of 3 pages.