Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates
Objective
Increase awareness of the group’s Michelin starred outlets and world class dining.
Increase awareness of Mandarin Oriental Hotel Group among key target groups including luxury lifestyle & luxury travel media, bloggers and influencers.
Increase guest numbers from GCC source market to key Mandarin destinations.
Invite influential journalists and bloggers to visit the various Mandarin Oriental Hotel Group properties to gain maximum print and social media exposure.
Actions
Secured high profile editorial and speaker opportunities to strategically communicate the brand’s key messages in the GCC.
Group & individual press trips from the GCC were arranged to some of the Mandarin Hotels with the some of the most influential publications.
Organized annual Mandarin Oriental PR roadshow in the GCC, culminating with media lunch event in Dubai.
Ongoing story placement in key English & Arabic lifestyle and travel titles.
Results
Advertising Value for the period September 2015 – September 2018: $8,017,660.
PR value of $24,052,981 for the above period.
Over 50 press trips have been arranged for the above period.
Over 1500 articles published during the period of September 2015 – September 2018 as a direct result of PR activity work with an average article length of 3 pages.
