Message in a Bottle was hired to develop the awareness strategy for Dino Parque da Lourinhã.
The ideation focused on crafting a multi-phase communication strategy to build anticipation and awareness for Dino Parque da Lourinhã leading up to its inauguration. This involved engaging national and local media at key moments to maximise visibility and generate ongoing interest.
Message in a Bottle created a communication plan to promote the park in several phases leading up to the inauguration on February 8, 2018. This included various stages involving national and local media, such as the arrival of the first models in the park, introductions of the team, the official inauguration, and announcements of partnerships.
The project’s excellent performance was highlighted by winning a prize in the Media Relations category at the latest “Meios & Publicidade” Communication Awards.
During the inaugural period, the theme park’s media exposure was a resounding success.
