Promote the island of Ibiza by inviting the Dutch tour operators, travel agents and travel press to Ibiza Press Presentation at Level Eleven in Amsterdam. Ibiza is widely known as a party island. The objective of the presentation is to show the attendees that Ibiza offers more then just parties, drinking and beaches.
To promote the event was held in Level Eleven in Amsterdam. It offers a great view (360 degrees!) of the city center and is easily accessible due to the close proximity to the Amsterdam Central Station. It also offered the possibility for typical Spanish dishes for the diner. This was done to enhance the experience.
The attending press, travel agents and tour operators were very enthusiastic about the event. The presentation showed them that there is much more to Ibiza then just the party scene. The island also offers a wide array of nature, culture and food scenes.