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Case Study: Ibiza Workshops

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Year
2019
Type
PR & Events
Agency
Promotourist
Client
Ibiza Tourism Board
Market
France, Germany, Netherlands, United Kingdom, United States

Objective

To inform the trade sector about the Ibiza tourist offer.

Generate a better knowledge of the destination as well as the options offered by Ibiza at any time of the year and for all types of customers.

To put in contact businessmen and businesswomen from Ibiza with the travel agencies (wholesalers and / or retailers).

Establish commercial relationships to achieve groups or individual reserves

Actions

Creation of the invitation; Daily and personalized follow-up

Selection of the adequate spaces for the realization of the Workshop in each city, and advice of the correct dates.

Updating of the database in the selected cities, according to the client’s requirements.

Call and follow-up of assistance.

Results

289 assistants to the six workshops.

Second edition organized by Promotourist.