Travel Leisure Network Logo

Case Study: Launch & Ongoing PR for Mandarin Oriental Jumeira, Dubai

Back to all case studies >

PR & Events
Mandarin Oriental Jumeira, Dubai
Bahrain, Kuwait, Oman, Saudi Arabia, United Arab Emirates


-To position the resort as UAE’s most exciting destination by highlighting its luxurious rooms and suites, restaurants and lounges, spa, fitness, and center kids’ club.

– To increase awareness of the resort’s Michelin starred outlets and world-class dining options.

– To increase awareness of the resort among key target groups including luxury lifestyle & luxury travel media, bloggers and influencers.

– To increase guest numbers from the Middle East.

– To strategically invite influential journalists and bloggers to visit the resort resulting in maximum print and social media exposure.



– Teaser announcing the launch of the first Mandarin Oriental Hotel in the UAE to the English and Arabic GCC media.

– Organized an exclusive preview for Architectural Digest Middle East

– Organized a dinner with top KSA media announcing the opening of Mandarin Oriental Jumeira, Dubai


– Invited business and trade media to the opening ceremony

– Invited media and influencers to the launch party.

– Invited food and lifestyle media and influencers to the launch of Tasca with Chef Jose Avillez

– Invited lifestyle and beauty media to an exclusive preview of the Spa treatments

– Organized media interviews for Chef Jose Avillez

– Organized media interviews for Chef Ross Shonhan

Post Launch

– Secured media reviews for the rooms, dining, and spa

– Secured top social media influencers including Jessica Kahawaty, Ola Farahat, Mr. Moudz to review the offerings of the hotel

– Nominated the hotel for the region’s Top Awards

– Big Award Wins:

  • Hotel and Catering News Middle East – “Lobby of the Year”
  • Ahe


Period: May 2018 – January 2020

– Advertising Value Equivalent of $12,607,645

– Over 50 media reviews have been arranged for the above period.

– Over 700 print and online articles have been published as a direct result of PR activity work.

– Over 300 social media posts and stories across different platforms following media reviews