Since 2014, communicating the Lisbon International Tourism Exhibition has been an ongoing project for Message in a Bottle.
The ideation for the Lisbon International Tourism Exhibition’s communication strategy was driven by the need to reflect the dynamic growth and innovation within Portugal’s tourism sector. Recognizing the exhibition’s role as a premier platform for showcasing the latest trends and opportunities in tourism, Message in a Bottle aimed to position BTL as a catalyst for industry advancement.
The growing importance and expansion of the tourism sector in Portugal have driven the country’s largest tourism fair to strive for greater impact. This involves encouraging partners, brands, and institutions to present an innovative and constantly evolving sector to both professionals and the public. Over the past five years, Message in a Bottle has worked to bring the Lisbon International Tourism Exhibition (BTL) closer to different audiences, focusing especially on national and international media. Each edition has generated more content and media exposure.
The AVE (Advertising Value Equivalency) achieved is impressive, and the number of articles generated demonstrates that the overall results far exceed the objectives outlined for each edition.
