Keep Narendra Bhawan Bikaner in news after a successful launch year
Sustain interest among existing brand advocates and create excitement among new travellers
As weddings and celebrations are major revenue drivers, position Narendra Bhawan Bikaner as a preferred destination for intimate celebrations
Actions
A considered and creative PR campaign was designed to create allure for Narendra Bhawan Bikaner among new audience sets
New consumer groups were identified to drive relevance and maintain visibility across platforms and markets
We engaged decision makers from the wedding & events industry, creative professionals and celebrities
We reached out to luxury & lifestyle brands to help build an impressive visual storyboard for the hotel on social media
Strategically crafted interesting media pitches for the launch experiences of the spa and premium category rooms; in line with the overall narrative of the different stages of the Maharaja’s life
Results
Organically engaged a total of 129 influencers across India
Garnered 3,423 exposures across social media platforms with a total reach of 7mn and ad value of INR 3.42 cr
Influenced over 71% increase in enquiries for events and celebrations at Narendra Bhawan Bikaner
The creative and sustained PR campaign got recognized at global and national industry platforms
SABRE Asia Pacific 2019 – Best Campaign in Social Media/ Social Networking (GOLD)
ET Brand Equity Kaleido Awards 2019 – Best Campaign in Hotels & Restaurants (SILVER)
