Promperu Gastronomy – Travel Lifestyle Network

Case Study: Promperu Gastronomy

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Year

2019

Type

PR & Events

Agency

Promotourist

Client

Promperú

Market

France, Germany, Italy, Spain, United Kingdom

Objective

The mission of this project is to generate content, knowledge and impact about Peruvian gastronomy (through its food, products, restaurants and chefs) in the five principal European markets during 2019.

Target:

Influencers foodies and lifestyle
Young people between their 30’s and 40’s
Young people with studies and medium purchasing power
Young European people who wants to try a different, creative and exotic gastronomy

Actions

Promotourist focuses its strategy on three aspects:.

To promote the new branding that Pisco presented this 2019.
To show the importance of the superfoods and its nutrients to their cuisine.
To exploit the storytelling of the Peruvian gastronomy and its culture and how it has managed to be one of the best cuisines in the world.

Actions:

From January to May, Promotourist has elaborated a Newsletter to send to the media. It has also been send to the agencies in Germany, Italy, France and UK for its translation.
From June and until December, Promotourist will send 2 or 3 press releases to the media. They will also be translated.
Promotourist has assisted to three major gastronomic events in order to maximize media coverage of Peru.
Promotourist is contacting Peruvian restaurants in Spain to bring there gastronomic journalists in order to get a media impact talking about the gastronomy of Peru in Spain different regions.
For the second half of the year, Promotourist is going to organize a media lunch/dinner with journalists and members of Promperú.

Results

124 impacts in Spanish media from February to May.

189 impacts in German, French, Italian and British media from February to May.

Some relevant impacts: