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Peru Tourism Board was pitched in a TV program called “Youth Over Flowers” which resulted creation of 17 mono-destination products on Peru. The number of travellers to Peru from Korea were increased by 35% year-on-year.
Featured Peru on the TV variety show of one of the major Korean broadcasters,TVN. The show introduced many destinations including the representative destination, Machu Picchu.
Resulted popular viewer ratings on the program.
Increased awareness of Peru among Korea Travelers and increased the number of package products and actual visitors to Peru.