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In celebration of Vienna Tourist Board’s beginning of activities in the Korean market, GEOCM planned and organized cooking show with famous Chef Sohyi Kim and media round-table on June 12th, 2014.
• A special media table & live cooking event for Vienna hosted and managed by Vienna Tourism Board inviting target media
• Create interesting stories about Vienna among target media and deliver our key messages
• Select target media and travel agencies who can deliver the story of Vienna culture & values
• Maximize media publicity and word of mouth/mouse impact, leveraging Vienna’s various destinations and attractions of the target audiences
Had successfully launching show with attractive cooking show programs. Introduced Viennese food and wine showing the cooking process in live and making people participate actively also.
Total 40 journalists & editors participated at the event and generated 19 of coverage with value of USD 96,898.