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Case Study: #VisitJamaica Launching Event

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Year
2000
Type
PR & Events
Agency
GEOCM
Client
Jamaica Tourist Board
Market
South Korea

Objective

In celebration of launching of the official Korean website of Jamaica Tourist Board, GEOCM organized a B2B event called #VisitJamaica.

Actions

With mixed invitation of travel influencers, travel agencies, musicians as well as entertainers, GEOCM successully informed the launch of Jamaica Tourist Board’s website, as well as its beginning of activities in the Korean market.

Results

Lots of travel relating companies and people participated including media and influencers and it brought to increase the awareness of Jamaica among Korea. As a result, a total of 24 coverage has been generated and valued at USD 36,473.