In celebration of the launch of the official Korean website of the Jamaica Tourist Board, GEOCM organized a B2B event called #VisitJamaica.
The project was conceived to boost Jamaica’s visibility and establish its presence in the Korean market by launching the Jamaica Tourist Board’s official Korean website. The ideation focused on leveraging a vibrant B2B event to engage key stakeholders and influencers, fostering positive associations and awareness of Jamaica as a travel destination.
GEOCM successfully hosted a B2B event with a diverse mix of travel influencers, travel agencies, musicians, and entertainers. The event was designed to announce the launch of the Jamaica Tourist Board’s website and the start of its activities in the Korean market.
Numerous travel-related companies and individuals, including media and influencers, participated in the event, increasing awareness of Jamaica in Korea. As a result:
