Cathay Pacif Airways

Brief

Cathay Pacific Business Award is the most important recognition for Italian companies that develop business relations with Hong Kong and China.
Communication plays a strategic role to promote and build the awareness of the Cathay Pacific Business Award project. In particular public relations is the key factor to give media prominence to the event; increase Cathay Pacific awareness as well as its sponsors and partners of the event and sharing with Italian public opinion a representative scenario of Italian companies and their successful case histories in Far East and Oceania

Strategy

The Agency develops the creative concept and visual and identifies Italian companies in line with Cathay Pacific Business Award and promotes the event through an integrated communication plan.

PR activities include the creation of dedicated press kit, press releases marking the count-down till the event, top Italian media invitation process, interview agenda for official spokesperson, Italian and English speech, event organization and set-up.

Results

750 guests
50 Journalists attending
5 TV
Articles: 47
Readership: 2.087.000

Links

Pictures