Corsica Vivila Adesso

Brief

Increasing destination awareness and promote it, within the Italian market, in an original and curious way. Describing Corsica from different points of view during the spring, pointing up the holidays’ plus, in order to increase tourists’ flow in the summer.

Strategy

Integrated communication project. Creation of the blog www.corsicavivilaadesso.it, an interactive diary which collects stories about 8 Italian blogger around the island.

Beside the concept and the strategy, we managed the bloggers involved into the initiative and we created all the communication tools: display campaign, web campaign (banners, DEM skin), creativity, social networks, digital content.

Results

2.214 blog views per day
23.000 like #corsicavivilaadesso on Social Networks
1.560 total video views #corsicavivilaadesso
ADV campaign: double format MM MM Milan and Rome
Radio spot and quotes:about 121broadcasting

Links

Pictures