Peru Tourism Board

Brief

GEOCM pitched Peru as a next destination on famous reality TV show “Young Men better than Flowers”.

Strategy

With GEOCM’s effort, we had persuade the team of TV production. And we had pitched Peru as an next destination on famous reality TV show “Young Men better than Flowers”.

Through the 6 different episode, different spots of Peru was expososed through the show.

Results

  • Created USD 21,610,800 of AD value.
  • Korea’s leading travel agencies have created Peru Mono Product after TV show was broadcasted.
  • Increased more than 50% of tourists on Jan – Feb 2015 compare to same season in 2014.

Links

Pictures