The European City Breaks Press Event in Amsterdam
At Baltus Communications we believe in standing out from the crowd, face-to-face meetings and joining forces, which is why we initiated the European City Breaks Press Event several years ago. An event during which cities and city travel related organisations could promote their destination, brand or product to the attending Dutch travel press. This year was the 4th edition.
For this event we approached A, B and C cities in Europe and within reasonable distance outside, as well as other city travel related organisations. Each would have their own table to have face-to-face chats with the media.
Over the course of several months we approached 320 parties to participate, announced the progress of the event to the Dutch travel trade press several times, invited all the related press, searched for a suitable location, sent out teasers on social media and arranged for a necessary facilities.
With a stunning location – ‘Muziekgebouw aan ’t IJ’ – in central Amsterdam, 30 very satisfied participants and 100+ enthusiastic media attending, the 4th edition of the European City Breaks Press Event has been a huge success.
Both the media and participants have indicated that the event had been very successful for them and that many collaborations are to be established in the near future.
In the previous editions we have had around 20 participants so the 2015 edition with 30 cities and related organisations present had been a huge success for our company as well.
As a result of this event we expect that some additional PR-services will be requested from the participants.