French marketing communications agency, GroupExpression has entered into an exciting partnership with Small Luxury Hotels of the World (SLH), a prestigious collection of more than 540 boutique hotels in over 90 countries. This collaboration aims to elevate SLH’s brand positioning and expand its presence by promoting its high-end properties in France, French-speaking Belgium, and Switzerland.
It is significant that France is one of SLH’s top five source markets – 49 leading SLH hotels are situated in the country, including the Grand Hôtel du Palais Royal in Paris, Hotel Belles Rives in Cap d’Antibes, Les Sources de Caudalie, and the UP- Ultimate Provence Hotel in La Corde Freinet.
Since SLH was founded in 1990, it has become a leader in the luxury boutique hotel segment. It sells directly to the consumer and through its travel agent partners. Each property within the SLH collection has been carefully curated for its unique character, exceptional service, and beautiful location, whether urban, coastal or rural. In keeping with the SLH ethos, guests are assured of an out-of-the-ordinary and memorable stay.
GroupExpression has a 20-year track record in the marketing communications space and specialises in creating 360-degree strategies for its clients in the luxury travel, lifestyle and tourism segment. Says SLH Chief Operating Officer Richard Hyde: “Their expertise, strong media relationships, extensive network within lifestyle and tourism will help position SLH as the preferred choice for discerning travellers.”
“This collaboration represents a significant milestone in our development as a communication agency,” GroupExpression General Manager Stéphanie Picon says. “Our shared passion for creativity and commitment to excellence is a sign of a promising future.” GroupExpression is now looking forward to creating value and exposure through opportunities for top-tier media to experience SLH hotels in key markets.
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Small Luxury Hotels