About Irvine Partners
Irvine Partners is a leading Public Relations and Integrated Marketing agency with offices in Cape Town and Johannesburg, giving us a large national media footprint. Founded in 2010, the agency has quickly grown to be one of the most sought-after Public Relations companies in the country, representing major brands, including Google, Protea Hotels, Deloitte Digital and Cape Town Tourism.
Irvine Partners has a young and dynamic team that boasts a broad range of skills in traditional, online and social media management, content production, and branding. The team includes experienced copywriters, PR professionals and award-winning journalists with a strong sense of what is relevant to both the media and the public. Because of our team’s strong journalistic background, we understand how to write targeted pieces for specific publications.
It also means we have developed a strong contact database and relationships with a wide array of journalists. Our traditional media placements include publications such as The Sunday Times, City Press, Business Day and Business Report. Our broadcast media partners include ENCA, the SABC, CNBC Africa and Metro FM. We also have strong relationships with international media partners such as The Guardian, CNN, Sky News, Associated Press Television News, among others. Considered specialists in the tourism sector, in 2016 Irvine Partners was the first agency on the continent to be chosen to join the Travel Lifestyle Network, the global public relations association.
Creative talent, communications expertise, proactive reputation administration and specialist teams lie at the heart of the work we do for some of the biggest brands in the country.
As one of the leading Public Relations Companies in South Africa we offer a broad spectrum of service from traditional Public Relations and publicity to effective digital and social media engagement and Online Reputation Management.
Irvine Partners Public Relations & Integrated Marketing is headquartered in Cape Town and having merged with PR Powerhouse in Johannesburg during 2014 now also enjoys on the ground capability and resource in all major commercial centres in South Africa. Rachel Irvine is known as an industry expert in crisis communications.