First edition ‘European City Breaks Press Event’ in UK
Travel Lifestyle Network-member for the Netherlands & Belgium Baltus Communications is the initiator of successful media concept ‘European City Breaks Press Event’ (ECB in short). While the PR-agency has organized this media concept several times before in its own capital Amsterdam, in 2017 Baltus Communications introduced the city travel themed event in the UK for British media.
City travel media concept
City trips are amongst the most popular forms of travel, especially in Europe where distances are short. In the United Kingdom over 50% of the population takes at least one city trip per year, making it a very interesting market. The concept of this dedicated city travel media event is simple: tourism boards of European cities and other relevant city destinations and travel brands such as airlines and coach companies speed date with the attending travel & lifestyle media. The kick-off edition of the European City Breaks Press Event in the UK was a grand success with 80 travel journalists and bloggers attending.
Karlsruhe – Heidelberg – Kassel – Leeds – Dunkirk – Perpignan – Brussels – Hull – Warsaw – Perpignan Airport – Gouda – Tel Aviv – Dresden – Keukenhof ‘city of flowers’ – Jerusalem – OUIBUS – The Hague – Ljubljana – Antwerp – Evora – Maribor – Riga – Beja