GHC Asia announces key appointment in China

GHC Asia

New Head of China Strengthens Firm’s Strategic Communications and Corporate Offerings


Leading regional communications firm GHC Asia, known for its expertise in the travel, hospitality and luxury lifestyle sectors, has appointed Brad Burgess as Head of China. Brad will lead the firm’s operations and client service for China, working closely with Rhoda Adams, who takes on a new role for business development in China.


Brad will be a key member of the senior management team, reporting to Nicola Oldfield, Group Managing Director, and will be initially based in Beijing, but work across the Beijing and Shanghai offices. He will be responsible for the overall business and operations in China as well as the strategic development of the market, building on the firm’s current strengths in travel and luxury lifestyle, and utilizing his experience in strategic communications and corporate consultancy to identify new market opportunities.


Brad joins GHC Asia from Burson-Marsteller where he was an award-winning director in China, focusing on international communications and reputation management. Brad led the international media team and oversaw key client relationships including global communications for Chinese companies, clients in technology, reputation management for sovereign governments (tourism, economic development, primary industry) food and education. Brad has significant experience in issues management and crisis communications, including developing a full crisis management approach for a foreign government in China.


Brad is an executive coach and has developed a range of external and internal training programmes to help build business and capacity, respectively. Brad launched the Burson-Marsteller Leadership Institute in 2012 to drive business opportunities and thought leadership for the company.


Prior to joining Burson-Marsteller, Brad held positions of increasing responsibility at IPG agencies Weber Shandwick and Golin. During this time, his focus was primarily on tourism, economic development and corporate communications for multinationals.


An American national and living in China for nearly fifteen years, Brad is fluent in Mandarin and literate in Chinese and a published writer in English and Chinese. He enjoys contributing to industry activity, and he serves the American Chamber of Commerce as the chair of the Marketing, Advertising and Public Relations group, is an award judge and trainer for the Chinese public relations association 17PR, and is an advisor to the executive leadership of INCLUDED and UTOPIA, non-profit organizations focused on building more inclusive and better-designed cities for tomorrow.


Commenting on Brad’s new appointment, Paul Hicks, CEO and Founding Partner of GHC Asia said, “We are delighted to have Brad join us to strengthen our team and management focus in China, particularly at a time of great change and opportunity in the market. He brings outstanding experience and knowledge to our company that will help us develop our presence in China and continue to drive success for our clients.”


Headquartered in Hong Kong, GHC Asia has offices in Beijing, Shanghai and Singapore with partners across the region and internationally.

Brad Burgess, Head of China for GHC Asia | Travel Lifestyle Network

Brad Burgess, Head of China for GHC Asia


About GHC Asia

GHC Asia was founded in 1997 as a partnership, Grebstad Hicks Communications, by Lynn Grebstad and Paul Hicks. The company over time has built its strength and become a regional communications firm with a network of 70 staff across the region. GHC Asia is known for its expertise in the hospitality and luxury lifestyle sectors. In 2014, GHC Asia joined Hakuhodo, Japan’s second largest advertising company and one of the top 10 in the world.


Some of GHC Asia’s clients include GCP Hospitality, Fairmont Raffles Hotels International, Hirsch Bedner & Associates, Ritz-Carlton, McArthurGlen Designer Outlets, Oetker Collection, Norwegian Cruise Line, Berry Bros. & Rudd, Qantas and WORLDHOTELS.


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Issued by GHC Asia

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Pansy Wong

GHC Asia – Hong Kong


Tel: +852 2810 0532