Meet the Dutch Travel Press Event for attractions industry
MEET THE DUTCH TRAVEL PRESS EVENT FOR ATTRACTIONS INDUSTRY
Promote your theme park, zoo, museum or water park to Dutch media, influencersd and bloggers
TLN Benelux member Baltus Communications is organizing a thematic press event on 20 May especially for theme and attraction parks, museums, zoos, waterparks and other daytrip attractions. At this event participating attractions can promote themselves to Dutch media, influencers and bloggers. “The daytrip attraction industry in Europe is attracting hundreds of millions of visitors per year and is therefore a very important segment within the travel industry. They deserve a joint platform to put themselves back in the spotlight when travel and visitor restrictions are soon relaxed. The coming high season and autumn are crucial for this sector,” says organizer Marcel Baltus. Full details via the dedicated landingpage on www.baltuscommunications.com.
Dutch families are keen visitors to attraction parks in Holland and whilst holidaying in Europe or the US a daytrip to a family theme park, zoo or museum ranks very high on their bucketlist. The press event will be organised online via the speeddating Networkapp tool that allows Dutch media and bloggers to make one-to-one appointments with the participating attractions. Each private chat will last 15 minutes and than the next journalist will show up so over the course of the day one can meet tens of journalists, influencers and bloggers to discuss the latest news, new attractions, free publicity, joint promotions, reader offers, press visits, opening times and dates.
Extensive experience Baltus Communications is a longstanding Dutch-based PR agency specialising 100% in travel and tourism and working for over 20 years on the Benelux market. In addition to working for their permanent clients, they have considerable experience in organizing this type of thematic press days, such as their annual European City Trips Press Day and the annual Wintersport Press Day. Dutch media love this concept of being able to talk to a multitude of different organisations in one specific segment.
“The most popular theme parks in Europe attract between 5 and 10 million visitors per year, but the majority of attractions are small to medium-sized companies - our press event is also a particularly useful promotional tool for these players,” says Marcel Baltus. Rest assured that once travel restrictions in Europe are relaxed, the Dutch will be keen to holiday abroad again. Especially motoring holidays within Europe are expected to see a huge boost. In the pre-Covid year 2019 the Dutch took 22,2 million holidays outside Holland. Over 84% percent of the entire Dutch population of 17,4 million inhabitants go on a holiday at least once a year. And beyond doubt, most parents will want to spoil their children after the past gloomy 12 months so a day visit to an amusement park or other type of attraction will undoubtedly rank high on their bucket list. part of the, And with lots of parks having invested in building their own hotels/accommodation in recent years, it may well be a two day visit.
