The TLN shares best practices across multiple markets and works seamlessly across global borders
The Travel Lifestyle Network (TLN) is able to provide clients with a ‘hubbing’ service designed to save time and admin for clients. They brief one agency and we act as the client for other agencies by briefing, monitoring and implementing plans on an international scale. The client receives the benefit of working with local experts with excellent in-market relationships but with the added bonus of a seamless international operation.
We have been providing this model of service for the Kenya Tourism Board since 2021. The PC Agency was appointed lead agency in the UK and Ireland with GroupExpression in France, PR & Go Up in Italy and KPRN in Germany all reporting into The PC Agency.
Our mission was to keep Kenya, the “home of safari”, in the minds of consumers, trade partners and media whilst borders remained shut. Following the reopening of borders, the agencies have worked together to promote the destination through multiple digital campaigns and joint marketing activities, familiarisation and press trips, roadshows and world-renowned travel fairs such as WTM London and ITB Berlin.
Based in London, The PC Agency acts as the lead office, channeling information between our European headquarters and the client. This "hub and spoke" format helps to streamline communications, making it easier for clients to manage complex marketing plans across multiple markets, channels and mediums.
In a similar framework, The PC Agency acts as the central PR hub for private jet fractional ownership company ‘Flexjet’. Responsible for planning and managing the implementation of the Flexjet PR activities across the German, French and Swiss markets, The PC Agency communicates consistently with GroupExpression and KPRN to share news across the markets. The Flexjet account also saw a fantastic project by All Details, in the form of a press trip and supporting press release, as Flexjet looked to announce the addition of the G650 aircraft to its fleet, to the UAE and GCC Region.