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Case Study: Dino Parque da Lourinha

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Year
2000
Type
PR & Events
Agency
Message in a Bottle
Client
DINO PARQUE DA LOURINHÃ
Market
Portugal

Objective

Message in a Bottle has been hired to develop the awareness strategy of Dino Parque da Lourinhã.

Actions

Message in a Bottle outlined a communication plan that was based on promoting the park in several phases up to the inauguration date on February 8, 2018. There were several moments that involved national and local media outlets, namely the arrival of the first models in the park , the team, the official inauguration and the partnerships made.

The excellent performance of the project culminated with the awarding of a prize in the Media Relations category in the last edition of the “Meios & Publicidade” Communication Awards.

Results

During the inaugural period, the theme park’s media exposure was an absolute success. After this phase the awareness remained extremely high with an average of 80 news stories per month.