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-To position the resort as UAE’s most exciting destination by highlighting its luxurious rooms and suites, restaurants and lounges, spa, fitness, and center kids’ club.
– To increase awareness of the resort’s Michelin starred outlets and world-class dining options.
– To increase awareness of the resort among key target groups including luxury lifestyle & luxury travel media, bloggers and influencers.
– To increase guest numbers from the Middle East.
– To strategically invite influential journalists and bloggers to visit the resort resulting in maximum print and social media exposure.
Pre-launch
– Teaser announcing the launch of the first Mandarin Oriental Hotel in the UAE to the English and Arabic GCC media.
– Organized an exclusive preview for Architectural Digest Middle East
– Organized a dinner with top KSA media announcing the opening of Mandarin Oriental Jumeira, Dubai
Launch
– Invited business and trade media to the opening ceremony
– Invited media and influencers to the launch party.
– Invited food and lifestyle media and influencers to the launch of Tasca with Chef Jose Avillez
– Invited lifestyle and beauty media to an exclusive preview of the Spa treatments
– Organized media interviews for Chef Jose Avillez
– Organized media interviews for Chef Ross Shonhan
Post Launch
– Secured media reviews for the rooms, dining, and spa
– Secured top social media influencers including Jessica Kahawaty, Ola Farahat, Mr. Moudz to review the offerings of the hotel
– Nominated the hotel for the region’s Top Awards
– Big Award Wins:
Period: May 2018 – January 2020
– Advertising Value Equivalent of $12,607,645
– Over 50 media reviews have been arranged for the above period.
– Over 700 print and online articles have been published as a direct result of PR activity work.
– Over 300 social media posts and stories across different platforms following media reviews