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Case Study: Pet Trip

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Year
2018
Type
Social Media
Agency
B4Tcomm
Client
Gol Airlines
Market
Brazil

Objective

To publicize Gol Airlines new service, the Pet OnBoard.

Actions

B4Tcomm created an action with unusual influencers: to invite 5 dogs who, together, have 658 thousand followers in Instagram.
Always seeking to create networking among our clients, B4T added Petit Casa da Montanha (another B4Tcomm client), a pet friendly hotel in the city of Gramado to the action. For 2 days, the 5 dogs were invited to test the services offered by the hotel.

Results

B4Tcomm action, creating the partnership, highlighted both clients’ services. Involving suppliers already familiar with both Gol Linhas Aéreas and Petit Casa da Montanha was critical to ensure the best results.

  • The case was a 2018 Jatobá Awards nominee, in the Social Media Actions category.
  • More than 40 fixed posts on the invited dogs Instagram feeds.
  • More than 308 real time videos on the profiles’ Stories