Technology and ever-evolving traveller expectations are reshaping the industry landscape.
From AI integration to mobile-first marketing tactics
Now’s the time to explore the latest trends and strategies that will mould your travel business (and every other business) this year and beyond.
Mobile-First Strategies:
of travellers do their research on mobile devices before finalising their plans.
The goal for travel businesses should be to build mobile-responsive websites for a seamless user experience.
This includes optimising site speed and implementing intuitive design. It’s also important to re-think your approaches to mobile-first content – making it easily scannable, ensuring concise messaging, and embracing vertical video.
AI Integration:
AI is not here to replace travel experts or suppliers. It’s here to make you even better at your job.
There are countless applications for AI in travel marketing, from content optimisation to data-driven personalisation and trend analysis.
Merge AI with that soon-to-be elusive human touch and you’ll already be one step ahead of your competition.
Purpose-Driven Campaigns:
Your travellers want more than just travel experiences. They want meaningful travel experiences that reflect their values.
Enter purpose-driven campaigns to drive and nurture stronger connections with your clients.
Align your brand with sustainable and regenerative travel initiatives. Forge partnerships. Support local. Track what matters. And tell the story.
Content Creator Marketing:
As stated by Forbes’ Bradley Hoos, content creator/influencer marketing enables brands to leverage
Word-of-mouth recommendations at scale, delivered by creators who are trusted and admired by their audiences.
The key to tapping into this trend? Fostering long-term relationships with content creators who share your brand’s (and your clients’) values.
Crisis Communication:
It’s not about ‘if’, but ‘when’. Crises are inevitable, and it’s how you deal with them that can not only ensure your brand’s survival
Position your business to come back more resilient and more credible than ever.
Honesty, accuracy, acknowledgement, and empathy should all be part of your comprehensive crisis communications plan.
Owned Media Focus:
Your website, social media accounts, and blog give you limitless control over your messaging and branding.
Embrace this owned media to dictate your brand’s narratives, build deeper connections, and adopt a hyper-personalised marketing approach.
Strategic Lead Differentiation:
Not all leads are created equal. Put your resources to better use by categorising leads based on potential value using a simple A/B/C tier system.
From there, you can prioritise high-value leads and tailor engagement strategies accordingly.