The task at hand was to announce the opening of ITC Hotels’ 13th luxury hotel in India, ITC Grand Goa, a Luxury Collection Resort & Spa, in South Goa. ITC Limited purchased Park Hyatt Goa Resort & Spa in a public auction, a resort that had been extensively covered by media and the challenge was to re-introduce it as ITC Grand Goa Resort & Spa
Pursued a multi-pronged strategy to announce and highlight the resort’s refreshed brand identity and management