To boost the visibility of BollAnts Spa im Park’s Genuss & Wein Festival, KLEBER GROUP pitched to German wine influencers to generate live coverage on Instagram.
Kleber Group developed a strategy to involve key wine influencers, focusing on real-time social media engagement. The concept leveraged the influencers’ reach to enhance the festival’s presence and appeal to a digitally connected audience.
KLEBER GROUP invited three renowned wine influencers to attend the Genuss & Wein Festival:
These influencers shared their experiences through Instagram posts and stories, providing live coverage and interacting with their followers during the event.
The campaign achieved the following outcomes:
The collaboration with the influencers yielded a total Advertising Equivalent Value (AEV) of €7,900, broken down as follows:
