Commemorative Launch of Torrens University

AGENCIES:

Anne Wild & Associates

01. ENQUIRY

Anne Wild & Associates were approached to launch Torrens University Australia—part of Laureate International Universities—in Adelaide, an emerging education hub and an ideal base for international students.

Leverage the role of US President Bill Clinton as Honorary Vice Chancellor by incorporating a keynote address into the proceedings, outlining his vision for ‘Global Education in the Future’.

02. IDEATION

To establish Torrens University Australia as a leading institution in Adelaide’s burgeoning education sector, while leveraging high-profile endorsements and media coverage to attract international students. The ideation centred on integrating a prestigious keynote address with a comprehensive showcase of the city’s educational and lifestyle advantages.

03. EXECUTION

Key political and industry stakeholders were engaged to elevate the university’s profile as a credible and authoritative new entrant in the market.
The event and campaign messaging were designed to showcase Adelaide as a preferred destination for international tertiary students to “Work & Play”.
Students were involved in all aspects of coordination and presentation to highlight the work experience opportunities provided by the university.
Media from across Australia were invited to cover the keynote address, including live broadcasting and reporting.
Following the event, one-on-one briefings and interviews were organised with key university management, academic staff, and participating students.

04. RESULTS

Over 60 media outlets covering news, education, careers, youth, and vertical trade attended the event. All major TV networks, talk radio, and news radio broadcast the keynote speech live.