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Case Study: Hi Austria Hi Vienna

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PR & Events, Advertising
Vienna Tourist Board and Austrian National Tourst Office
South Korea


To position Vienna as a city which has significant strength in art and culture through the introduction of MQ and the Enzis, An official donation of 12 pieces of Enzis, which are outdoor furniture from MuseumsQuartier, Vienna. The Enzis were donated to Seoul Design Foundation from Vienna Tourist Board and the Austrian National Tourist Office. It was the first government-to-government donation of the Enzis in Asia, and the name of the whole event was “Hi Austria Hi Vienna.”


To promote the Austrian National Tourist Office in Korea, with an introduction of the Korean webpage and the Facebook page, the public event was held with support through the media & digital channels.


Along with press conference, a number of marketing activities including live drawing, concert as well as dance were held for the public in celebration of the donation. In total, more than 3,000 persons visited the site. As a result, total of more than 60 coverage including TV, print and online coverage, the total value is € 178,016.