Switzerland Tourism appointed Actimedia to position Switzerland as the leading travel destination for Indian visitors.
Actimedia was tasked to craft a 360-degree communication approach for promoting the Grand Train Tour of Switzerland with Trevor Noah and Roger Federer. They utilised a multi-channel strategy to leverage Switzerland Tourism’s Friendship Ambassador, Olympian Neeraj Chopra, to promote Switzerland’s adventure side. Additionally, celebrities and influencers were engaged to share their images and experiences of Switzerland, significantly enhancing the campaign’s reach and impact.
Actimedia executed the #INeedSwitzerland campaign through various PR tools and channels. They collaborated with Roger Federer and Trevor Noah to launch the Grand Train Tour campaign, generating 89 clips of coverage. Neeraj Chopra’s trips and experiences in Switzerland were amplified through exclusive media interactions, resulting in 116 clips of coverage. A Swiss Travel Pass shoot was conducted with celebrity TV couple Aishwarya Sharma and Neil Bhatt, creating gossip notes and achieving 23 clips of coverage. Additionally, TV celebrities Shraddha Arya and Anjum Fakih were featured on ABP News to showcase Christmas markets in Zurich, achieving 24 clips of coverage.
The campaign achieved a total of 750 clips in coverage and generated over 1.9 billion impressions.
