To raise awareness for the Dubai Turtle Rehabilitation Programme (DTRP), Kleber Group organised an individual influencer day visit. The goal was to generate live coverage on Instagram with a focus on showcasing the DTRP’s efforts and impact.
Kleber Gropu developed a strategy to engage a prominent influencer to highlight the DTRP. The concept centred on creating authentic and compelling content through live coverage to effectively communicate the programme’s importance and reach a wide audience.
Kleber Group successfully secured the participation of Tanja Szewczenko (@tanjaszewczenko), German figure skater and actress, for the event. Tanja provided comprehensive live coverage of the Dubai Turtle Rehabilitation Programme, sharing her experiences and insights through various Instagram posts.
The live coverage provided by Tanja Szewczenko significantly boosted awareness of the DTRP, with impressive reach and value metrics reflecting the campaign’s success.
The campaign delivered the following outcomes:
